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How consumers choose where they shop

Have you ever gone shopping and get one of those wobbly, off-kilter trolleys that makes you want to leave everything and just get out of there ASAP? There are several considerations a consumer deems important for their in-store shopping experience. Retailers have had to quickly adapt with innovative ways to ensure they are meeting shoppers’ needs.

Here are some of the ways in which consumers choose where to shop:

1. Care

Health and hygiene has skyrocketed and has become every shopper’s number one priority. This has led to a heightened emphasis on health and safety measures in store. Conventional shopping baskets and trolleys harbour a significant number of bacteria, yeasts, moulds and germs. The treatment of our shopping baskets and trolleys eliminates a total of 99.99% of these, which avoids the transfer between shoppers.

2. Cost

According to Accenture’s Covid-19 Consumer Pulse Research—Wave 7, 54% of consumers are shopping more cost-consciously and likely to continue doing so. They recommend introducing or increasing the number of options of mid-range brands to meet demand. Retailers are also now more cost conscious and are investing in products of quality and that last longer in-store. Smart Cart offers a factory guarantee of six months on their baskets and two years on their shopping trolleys, which is longer than other competitors.

3. Convenience

Prioritising a frictionless shopping experience will always be well worth the investment for your customers. From the moment they grab a basket or trolley, set foot in store to the time they pay, a convenient in-store shopping experience guarantees repeat business. Smart Cart’s 360° loop cart trolley was developed to give shoppers maximum mobility and comfort.

Consumers have developed new shopping habits and this gives retailers an opportunity to become more innovative, to ensure future success.

Contact us to find out more about our innovative anti-bacterial baskets and trolleys. Visit https://smartcartsa.co.za/contact-us/

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