Choosing the ideal shopping basket
The latest trends in retail equipment are closely linked to evolution in the retail sector. The growing number of neighbourhood or local store formats and the major refurbishment projects carried out by major retail chains has activated the sector and generated a qualitative evolution in the world of retail equipment.
The focus is now on the shopping experience to make the whole process more pleasurable for the shopper, as this has direct repercussions on spending and how the shopper perceives the point of sale. It is with this in mind that manufacturers offer retailers a wide selection of items for fitting out their stores and surprising their customers.
Smart Cart has expertise in providing solutions for transporting purchases at shops and stores. Here are some of the keys to choosing the right baskets and trolleys to suit the needs of your grocery store.
What is the surface area of your store in square metres?
What are the most frequent types of shopping at your store?
*Self-service store (up to 400m2), Replenishment shopping
*Small supermarket (400-900m2). Daily shopping
*Medium-sized supermarket (+1000m2). Weekly shopping
*Hypermarket (>2500m2). Weekly and monthly shopping
It is important to adapt the shopping system to the store or supermarket format and type of shopping. Smart Cart can advise you on combining shopping system options to match the specific needs of your establishment, in order to optimise use of space.
Demographic characteristics of customers
The decision on which basket or cart to choose: traditional handheld baskets, baskets with wheels or Shop & Roll LOOP, will depend on different variables. Generally, with greater volumes of purchases, shoppers need a larger capacity cart to improve in-store mobility. However, it is also important to take into account the type of customer. For example, there are establishments where most of the shoppers are elderly or consumers who do not have much time and want to pick up a few items quickly without this meaning any less convenience and comfort. In this case our Shop & Roll LOOP Cart fits the bill perfectly and is the ideal solution for all types of purchase volumes.