** 600 interviews held in Supermarkets and Hypermarkets in Madrid and Barcelona by AC Nielsen**
The results of a comparative study between the Shop Roll and the traditional basket are conclusive.
THE CONSUMER BUYS MORE...
The average purchase receipt is 18 % higher with the Shop.
23% more items are bought with the Shop & Roll
Consumers stay in the establishment 11% more time if they have Shop & Roll.
The evaluation of Shop & Roll is 9 compared with the 7.5 of the traditional basket.
This study shows that customers with the new Shop Roll basket feel more comfortable and move around the points of sale better. The attributes they highlight about the Shop & Roll basket are comfort of use, mobility in point of sale and adaptation to the consumer's height.