About Us

Smart Cart is a division of Smart Media operating primarily in the retail sector selling retail equipment. These shopping products are intended for the use of retailers to enhance their customers’ in-store experience such as shopping trolleys or baskets. Smart Cart have partnered with Araven who are a world leader of solutions for carrying shopping in stores. As the sole distributor of Araven's products in Sub-Saharan Africa we've enjoyed a longstanding partnership due to the nature and quality of these specialised products.

Providing truly world class shopping products means investing in quality backed by science. Our offering may carry a higher initial investment but the return on that investment is striking and measurable when compared with cheaper alternatives. Our products help retailers increase their sales as well as improve the customer's shopping experience. From ergonomic baskets that are small and convenient rolling comfortably behind you, to agile trolleys that corner like well-engineered machines and are incredibly fun to manoeuvre. We've supplied some of South Africa's largest retailers for many years, continuing to service every new store that opens because our products are synonymous with the exceptional quality and iconic in-store experience their customers have come to expect.

Brand Values

Passion for Innovation

A multidisciplinary team with a high-degree of product know-how, which insists on surprising our customers with ingenious concepts that adapt to a continuously evolved market.

User Friendly

Offering products aimed at the consumer’s satisfaction, comfort and agility when shopping in stores. We contribute to improving the shopping experience in stores, making it more comfortable, pleasant and enjoyable; reducing the weight that consumers have to support, favouring their mobility in stores and generating emotions that will increase their satisfaction.


Each of the different areas of our company work in-house like a perfect cog in the wheel, with a high team spirit. We collaborate with our customers as partners for them to actively participate in the design and development process of new concepts and products.

Commitment and Rigour

We develop our activities within a Quality System framework, based on principles established by standard UNE-EN-ISO 9001:2008. The Shop&Roll brand strictly complies with the parameters established by the System and all the members of the company engage in its correct and strict application.


Our products are protected with different Patents and Registrations of designs in different countries all over the world.